Keep the Change! discusses the basics on how to achieve permanent result after change implementation. Managing change effectively and efficiently is key to success for any business. Companies must be flexible and agile to face changes. M&A (like the recent Oracle-Sun deal), market volatility, disruptions in traditional ways of doing business (crowd sourcing, web 2.0…) and technological advancement are some reasons why business will fail if there are not enough emphasis being put on Change Management.